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# WhatsApp Cloud integration: Connect WhatsApp API with CRM
- URL: https://blog.peppercloud.com/how-to-connect-whatsapp-cloud-api-with-crm/
- Published: 2022-11-07T19:37:33.000Z
- Updated: 2026-04-16T15:09:46.000Z
- Description: Step-by-step guide to connect WhatsApp Cloud API with Pepper Cloud CRM
- Author: Pepper Cloud Marketing
- Tags: Product Support

After [getting a WhatsApp Cloud API for your business](https://blog.peppercloud.com/how-to-get-whatsapp-cloud-api-for-your-business/) and [generating a permanent token](https://blog.peppercloud.com/generate-permanent-token-for-whatsapp-cloud-api/), you need to integrate WhatsApp Cloud API with your CRM. Here is a step-by-step guide to integrating WhatsApp Cloud API with Pepper Cloud CRM.

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## Connecting WhatsApp Cloud API with CRM

**Pre-requisites**

- Admin credentials of Pepper Cloud CRM
- Connect a WhatsApp Business Profile and Facebook Business account.
- Facebook App and Facebook Business Account are required and you must be the admin of both to connect.
- The business needs to be verified after 500 messages.

**Step-by-step process:**

1\. Login to your CRM.

2\. Navigate to Settings by clicking the settings icon in the top-right corner.

3\. Click “Integrations” and then, “Channels”.

4\. On the next screen, click “New Channel”.

5\. Choose “WhatsApp Cloud API” and click “Next”.

![](https://storage.ghost.io/c/80/dd/80dd2eec-d974-4ee2-90b7-15b095d74fe1/content/images/2022/11/1--3-.jpg)

6\. In the popup that opens, add the generated access token, Phone number ID, and WhatsApp Business Account ID (from the [Facebook Business manager](https://business.facebook.com/?ref=blog.peppercloud.com)). Click “Next”.

***Note:*** If you are using a temporary access token, it will expire in 23 hours. It is advisable to generate a permanent access token and use it to integrate WhatsApp Cloud API with your CRM.

![](https://storage.ghost.io/c/80/dd/80dd2eec-d974-4ee2-90b7-15b095d74fe1/content/images/2022/11/2--4-.jpg)

7\. Copy the Callback URL and Verify Token and paste it into Facebook Business Manager. Click “Next”.

***Note:*** Navigate to “Configuration” in [Facebook Business Manager](https://business.facebook.com/?ref=blog.peppercloud.com) and click “Edit”. Paste the Callback URL and Verify Token in the given fields. Click “Verify and save”.

![](https://storage.ghost.io/c/80/dd/80dd2eec-d974-4ee2-90b7-15b095d74fe1/content/images/2022/11/3--4-.jpg)

8\. Add Channel Name, Channel Description, and Greeting Message. Click “Finish”.

![](https://storage.ghost.io/c/80/dd/80dd2eec-d974-4ee2-90b7-15b095d74fe1/content/images/2022/11/4--3-.jpg)

Now that you have successfully integrated your WhatsApp Cloud API with Pepper Cloud CRM, you can start conversing with your leads and customers.