Sales and Marketing

High-converting WhatsApp message templates for top 5 industries

This blog simplifies creating WhatsApp Business message templates, offering practical examples for healthcare, travel, finance, logistics, and manufacturing industries. It emphasises customisation for personalised engagement and highlights the versatility of templates across various scenarios.

Pepper Cloud Marketing

Nov 22, 2023 • 7 min read

If you are utilising the WhatsApp Business API, you are likely familiar with the necessity of sending WhatsApp message templates.

Each of these meticulously crafted message templates should adhere to WhatsApp's stringent message template guidelines. However, navigating the intricate formatting rules and guidelines can be overwhelming, especially if you are new to crafting WhatsApp message templates.

In this blog, we have curated a diverse collection of WhatsApp Business message templates tailored to various industries. These templates can readily be utilised for your business needs. Additionally, these templates serve as a guide, shedding light on the creation process and essential regulatory requirements to guarantee swift approval from WhatsApp.

But before we delve further into the list of message templates, let's first understand what are WhatsApp message templates.

What are WhatsApp message templates?

A message template is a reusable message for communicating with your users. WhatsApp allows you to use these template messages to initiate conversations and communicate with your prospects and customers. However, if you are using the WhatsApp Business API platform, it is necessary to submit the message templates to WhatsApp for approval, a process that typically takes up to 48 hours.

These message templates are versatile and applicable in various scenarios, including initiating conversations with prospects, extending chats beyond the 24-hour messaging window, and providing updates to customers.

WhatsApp elevates businesses' customer experiences by integrating advanced features into message templates. These WhatsApp text templates can include emojis, URLs, interactive buttons, and more. Interactive buttons not only speed up interactions but also enhance convenience, allowing businesses to automate conversations and streamline processes.

WhatsApp Business message templates for your business

Here are various instances of WhatsApp message templates tailored to different industries and based on practical use cases. Pick what aligns with your business requirements.

Healthcare

Appointment confirmation, reminder, and follow up:

Template 1

Dear [Patient's Name], your upcoming appointment with [Doctor's Name] on [Date] at [Time] has been confirmed. Please arrive on time.

Template 2

This is a friendly reminder from [Your Healthcare Facility] regarding your upcoming appointment on [Date] at [Time]. We eagerly anticipate offering you outstanding care during your visit.

Template 3

Hi [Patient's Name], it's time to schedule your follow-up appointment. Give us a call on +65XXXXXXXX.

Report sharing:

Template 1

Good day, [Patient's Name]. Here are your recent lab results: <PDF>

Template 2

Greetings! Your personalised diet plan for the week is available. Access it here: [Diet Plan Link].

Promotions and discounts:

Template 1

Hello! Here's a wellness suggestion for you today: [Health Tip]. Take care of yourself, and feel free to reach out if you have any inquiries!

Template 2

Hi [Patient's Name], it's time for your annual full-body checkup. Book your appointment today and avail 50% off.

Restock and abandoned cart reminders

Hi [Customer's Name], it's time to restock your medicines. Your last order of <XXX> medicine was 3 months ago. Review your prescriptions and order your medicines today!

Feedback collection:

Hi [Patient's Name], we value your feedback. How would you rate your experience with us?

Webinar invitations:

Hi [Recipient's Name],

Take a step towards prioritising your well-being! Join our upcoming webinar covering [Health and Wellness Topic]. Gain valuable insights into practical tips for embracing a healthier lifestyle.

Date: [Date]

Time: [Time]

Webinar link: [Link]

Travel and tourism

Welcome message:

Greetings from [Your Travel Agency]! We are delighted to be your travel companions on the journey to plan your dream vacation. How can we assist you today?

Booking confirmation:

Template 1

Hi [Name], your booking to [Destination] is confirmed! Your flight is scheduled for [Date] at [Time]. Get ready for an amazing trip!"

Template 2

Your hotel reservation at [Hotel Name] has been confirmed. Check-in at [Time]. Enjoy your stay!

Itinerary sharing:

Here's your detailed itinerary for [Destination]: [List of activities, hotels, and tours]. Safe travels!

Promotions and offers:

Template 1

Explore our exclusive tour packages for [Destination]. From adventurous treks to relaxing getaways, we have it all!

Template 2

Limited-time offer! Book your next vacation with us and get [Discount/Offer]. Don't miss out!

Template 3

Planning your escape? Discover the ideal accommodation at [Your Hotel]. Reserve your stay now for a luxurious retreat!

Recommendations:

Template 1

Hungry? Check out these local dining spots while on your tour: [Restaurant Names]. Bon appétit!

Template 2

Greetings [Recipient]!

Escape the hustle and bustle with our nature retreat in [City]. Discover serene parks like [Park Name], embark on scenic hikes at [Mountain Trail], and unwind by the waterfront at [Lake]. Nature's beauty is calling!

Feedback request:

How would you rate your recent travel experience with [Tour Company Name]?

Bookmark: WhatsApp message template guidelines

Finance

Account balance notification:

Hello [Customer Name], your account balance as of [Date] is [Balance Amount]. Thank you for choosing [Bank Name].

Transaction confirmation:

Hello [Customer Name], we're pleased to inform you that your recent payment of [Amount] to [Recipient Name] on [Date] has been successfully processed. If you have any inquiries, feel free to reach out to our support team.

Payment reminder:

Hi [Customer Name], a friendly reminder that your [Loan/Mortgage/Insurance] payment of [Amount] is due on [Due Date].

Updates and notices:

Template 1

Good day, [Customer Name]. Your loan application status has been updated. Log in to check your application status.

Template 2

Attention, [Customer Name]. Your insurance policy is due for renewal. Review your policy options."

Template 3

Hi [Customer Name], your credit score has been updated. Log in to check your latest score and the factors affecting it.

Promotions and offers

Template 1

Hello [Recipient's Name],

Unlock exclusive benefits with our credit cards! Enjoy cashback, rewards, and more. Apply now to experience financial convenience. Click [Link].

Template 2

Hi [Recipient's Name],

Ready to own your dream home? Discover our flexible mortgage solutions. Competitive rates and expert guidance. Learn more at [Link].

Offering assistance

Template 1

Dear [Customer Name], start planning for a secure retirement today. Contact our experts for guidance.

Template 2

Hi [Customer Name], need help with your loan application? Our team is here to assist you. Reply 'HELP' for support.

Logistics

Order confirmation and tracking:

Template 1

Your order #[OrderNumber] is confirmed. It will be delivered on [Delivery Date]. Track it here: [TrackingLink]. Thank you for choosing [Your Company].

Template 2

Your package is out for delivery. Our driver will reach you soon. Track the driver in real-time: [DriverTrackingLink].

Order and service updates:

Template 1

Apologies for the delay. Your shipment #[OrderNumber] will arrive on [NewDeliveryDate]. Thank you for your patience.

Template 2

Your service request #[RequestNumber] has been received. Our team will contact you shortly to schedule a service visit.

Payment reminder:

Your invoice #[InvoiceNumber] for services on [InvoiceDate] is due on [DueDate]. Click here to view and pay: [PaymentLink].

Feedback collection:

We hope your recent shipment with [Company Name] was hassle-free! Choose one of the options to rate your experience.

Promotions and offers:

Exciting news! We have a 30% off on shipping rates this week. Check our website for details: [PromoLink].

Manufacturing

Order confirmation:

Dear [Customer's Name], We're thrilled to confirm your order #[Order Number]. It's in production and will be ready for shipment by [Estimated Date]. Thank you for choosing [Your Company Name]!

Notification and updates:

Template 1

Hello [Customer's Name], Good news! Your order #[Order Number] has been shipped. You can track your shipment at [Tracking Link]. Questions? Reply here!

Template 2

Dear [Customer's Name], we have exciting news! [New Product Name] is now in stock. Check it out at [Product Link] and get yours today.

Support and assurance:

Template 1

Hi [Recipient's Name], are you experiencing technical issues with your machine? Please describe the problem, and our support team will assist you promptly.

Template 2

Dear [Customer's Name], we maintain the highest quality standards. Your product has passed rigorous quality tests and is ready for delivery.

Billing and payment reminder:

Dear [Customer's Name], a friendly reminder that your invoice #[Invoice Number] is due on [Due Date]. Please make payment at your earliest convenience.

Feedback collection:

Greetings [Customer's Name],

At [Company Name], we are committed to delivering exceptional products. Would you kindly spare a moment to rate your experience with us?

Summing up

WhatsApp business message templates are a versatile tool that can enhance your customer interactions and business operations. Whether you aim to initiate proactive conversations, provide real-time support, or enhance the customer experience through quick replies and interactive buttons, these templates offer a wide range of advantages. You can also create personalised experiences for your customers by customising templates to suit your specific needs. From sending greetings to automating responses, the possibilities are vast. If you're seeking guidance on customising these templates to align with your business goals, do not hesitate to consult with our experts for tailored solutions.