How custom modules in CRM help IT teams: 5 use cases you need to know

Learn how custom modules in CRM help IT teams centralise assets, software licences, projects, service contracts and onboarding data. Explore five practical use cases, custom fields, record associations, pipelines, permissions and automation to reduce data silos and improve operational visibility.

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A guide to Singapore government grants

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AssistAI in Pepper Cloud CRM: AI reporting, automation, and customer support

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Sales and Marketing

AI CRM comparison guide: Choosing the perfect fit for your business in Canada

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A comprehensive guide to channel integrations and their features

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Latest Posts

Sales and Marketing

How custom modules in CRM help IT teams: 5 use cases you need to know

Sales and Marketing

How real estate agencies track properties without leaving their CRM

Learn how custom modules help real estate agencies build a CRM around their workflows. Centralise property listings, connect buyers and sellers, track site visits, manage property pipelines, create custom views, automate follow-ups, and keep property and customer data organised in one CRM.

Product Support

Pepper Cloud AssistAI, now inside Claude

Discover how Pepper Cloud AssistAI connects your CRM with Claude, letting teams search records, summarise conversations, review deals, manage activities, create quotations and more. Learn how to connect AssistAI, use natural-language prompts, manage permissions, and keep CRM data secure.

Product Support

Manage your records from ChatGPT: Pepper Cloud AssistAI

Discover how Pepper Cloud AssistAI connects your CRM with ChatGPT, letting teams search records, summarise conversations, manage activities, review pipeline data, create quotations and more. Learn about supported actions, setup, permissions, privacy, security and everyday use cases.

Product Support

Custom modules in Pepper Cloud CRM: How to build a CRM around the way you work

Discover how Pepper Cloud custom modules help businesses build a CRM around their unique workflows. Learn how to create modules, customise fields, link records, set pipelines and permissions, manage records, use bulk actions, automate workflows, and organise industry-specific data in one CRM.

Product Support

Website visitor tracking with cookie consent: A complete guide

Learn how website visitor tracking works with cookie consent in Pepper Cloud AI WhatsApp CRM. This guide covers consent banners, tracking code setup, anonymous-to-known contact tracking, real-time alerts and ways to turn website activity into timely sales conversations for growing businesses

Product Update

New features: Custom modules, Bulk messaging actions, and more

Pepper Cloud latest update adds custom modules, bulk conversation transfers, bulk message forwarding, image downloads, cloned web forms, improved website tracking, WhatsApp channel usernames, better tagging and more precise workflow automation to reduce manual work and improve CRM flexibility.

Sales and Marketing

6 Best WhatsApp Ticketing Solutions for Small Businesses

The top WhatsApp ticketing platforms for small businesses are Pepper Cloud, Wati, Interakt, Respond.io, AiSensy, and Trengo. Each platform offers shared team inboxes, AI automation, intelligent ticket routing, and SLA tracking to accelerate your resolution times.

Sales and Marketing

How to implement a ticketing system using WhatsApp Business API

Learn how to build a WhatsApp ticketing system with the WhatsApp Business API. This guide covers shared inboxes, automatic ticket creation, intelligent routing, AI support, SLA tracking, CRM integration, escalations, testing and CSAT to create a faster, more organised support operation now.

Product Update

New features: Ticket Kanban view, AssistAI for tickets, and more

What's new in Pepper Cloud CRM: ✔ Kanban view for tickets ✔ Dashboard user activity tracking ✔ AssistAI for instant ticket answers

Sales and Marketing

Five WhatsApp automation workflows every growing business should set up first

WhatsApp automation works best when you start with a handful of high-leverage workflows rather than trying to automate everything. Here are the five to build first, and how to set each one up well. Start Small, Then Expand

Sales and Marketing

Pepper Cloud AI CRM vs Copper CRM

Compare Pepper Cloud AI CRM and Copper CRM across AI features, automation, lead management, WhatsApp integration, reporting, and Google Workspace compatibility. Discover which CRM best fits your business, sales processes, and long-term growth goals.