7 Proven WhatsApp sales tactics to maximise profits

You must have heard the saying, 'Don't put all your eggs in one basket'.

In the world of business, diversifying your advertising channels is key to unlocking optimal growth. From amplifying web traffic to broadening your audience, messaging platforms emerge as invaluable assets. And at the heart of it all stands WhatsApp. 

In this blog, we will unravel the mystery of selling on WhatsApp and why your business should hop on board with this strategy. WhatsApp sales is not just about the traditional role; they wield a mighty power in driving sales.

Countless organisations have harnessed WhatsApp's potential to skyrocket their sales, and yours can too. Stick around till the end as we uncover intriguing WhatsApp sales tactics to supercharge your sales profits.

In this blog, let’s discuss: 

• Why should businesses choose WhatsApp for sales?
• Top 7 WhatsApp sales tactics to maximise your profits
• Pepper Cloud CRM: A WhatsApp CRM to sell on WhatsApp 

Why should businesses choose WhatsApp for sales?

Remember the days when "business communication" meant stuffy emails and robotic voicemails? Whereas today, WhatsApp’s powerful platform is shaking things up. With over 2.78 billion people, including your potential customers, chatting on WhatsApp daily, it is like having a direct connection to their pockets. It is all about sparking engaging conversations that build trust and seal deals, right at your fingertips. And the best part? It is incredibly cost-effective.

The WhatsApp Business platform is like a turbocharged communication tool designed specifically for growing businesses. With it, you can broadcast messages to large groups of contacts, schedule follow-ups, and ensure every lead receives the attention they deserve with a shared team inbox. Plus, the premium WhatsApp Business API unlocks features like unlimited messaging, dynamic product catalogs, and advanced chatbots to handle frequently asked questions and simple tasks. And these features can significantly contribute to growing sales for your business. 

Top 7 WhatsApp sales tactics to maximise your profits

1. Make it easy for customers to reach you

Boost customer engagement and sales potential through WhatsApp chat widgets. These widgets transform your website's sales approach by facilitating live consultations and personalised assistance. You can initiate meaningful conversations with your website visitors, providing tailored guidance and exclusive offers to steer them towards making a purchase. With WhatsApp chat widgets, you have a digital sales assistant at your disposal, always ready to address inquiries and turn your visitors into loyal customers.

2. Showcase your products, like in a showroom

Elevate your customers' shopping experience by showcasing your products directly on WhatsApp. All you need to do is spark an interest for your offerings with a quick chat, and then enhance it further by offering a digital showroom-like experience by sending WhatsApp product catalogs. 

It is like having a trendy showroom right within your chat, where customers can effortlessly explore your entire product range without toggling between your website and WhatsApp. Think of it as a miniature website in the chat itself. This empowers your customers to browse, select, and place orders without ever leaving the app, making their experience convenient and supercharging your sales. 

3. Send targeted messages to your WhatsApp audience

Enhance your profits by strategically segmenting and customising outreach. Employ tags to categorise customers into specific groups, tailoring messages for different customer segments to boost sales effectively. You can use analytics tools to comprehend your audience, segmenting based on their past purchases, engagement, and preferences. With WhatsApp, you can schedule and automate personalised messages to ensure timely delivery to the right audience. Elevate your strategy with precisely targeted messages for optimal conversion rates.

4. Broadcast messages with offers and discounts

Get your audience buzzing with excitement by offering limited-time deals and discounts through WhatsApp. With media-rich message templates, you can effortlessly send out enticing discount messages. These message templates can be sent using the powerful WhatsApp broadcast feature to reach multiple contacts at once. Unlike standard messages, which are confined to one-on-one or group chats, broadcasts act as a megaphone. It makes announcing flash sales, special offers, or exciting updates to a large audience easy with just one click.

5. Automate sales on WhatsApp 

Revolutionise your sales approach with WhatsApp's powerful automation tools. By incorporating WhatsApp chatbots into your sales strategy, you can ensure that your customers receive instant responses and experience seamless communication 24/7. AI chatbots excel at handling common queries and can easily transfer complex issues to human agents when necessary.

Moreover, WhatsApp Flow lets you automate and craft personalised customer journeys. Whether it is booking appointments, tickets, or gathering feedback, WhatsApp Flows tailors the experience to your customers' needs. Plus, if you are using a CRM that is integrated with WhatsApp, you can effortlessly save leads directly into your CRM from incoming WhatsApp chats. This further streamlines your sales process and uncovers new opportunities.

6. Offer speedy assistance with multi-agent customer support 

Elevate your customer support game with an inbox enabling multi-agent access. By setting up dedicated WhatsApp groups for your valued clients, you can ensure personalised and swift assistance for every query or concern they may have. This centralised system will empower your team to respond promptly, no matter where they are, ensuring that no inquiry slips through the cracks and every opportunity is capitalised on. With role-based access to each team, your members can be equipped with the right set of permissions. They can handle their specific tasks, whether it is addressing inquiries, closing deals, or analysing data.

7. Turn ad clicks into instant conversations- auto capture

Maximise your sales potential by leveraging the magic of click-to-WhatsApp ads. These ads seamlessly convert ad clicks into instant conversations, capturing interested leads directly into your WhatsApp sales channel. With click-to-WhatsApp ads, your business can bridge the gap between customer interest and action. They swiftly connect potential leads to a WhatsApp chat with your business with just a click. This tactic eliminates barriers and smooths the transition from interest to purchase, turning passive interest into active engagement. By leveraging the trusted environment of WhatsApp, this strategy drives conversions and can easily boost your profits.

*Note: The strategies outlined here are designed with the capabilities and functionalities offered by the WhatsApp Business API in mind.

Pepper Cloud CRM: A WhatsApp CRM to sell on WhatsApp 

Pepper Cloud CRM offers a comprehensive solution for businesses like yours that are looking to capitalise on the immense potential of WhatsApp sales. With its user-friendly interface, robust features, and seamless integration capabilities, Pepper Cloud CRM can empower your businesses to streamline sales communication, boost efficiency, and enhance customer engagement. Leveraging the power of WhatsApp chat widgets, interactive catalog sharing, targeted messaging, automation, and many other features, you can transform your business’s sales strategy and maximise profits. 

Take the first step towards transforming your business and maximising your WhatsApp sales potential with Pepper Cloud WhatsApp CRM today.

To learn more about WhatsApp CRM, easily get in touch with our friendly support team.