Cloud-based calling + CRM: A game changer for sales teams

Staying connected is no longer just an advantage - it's a necessity.

As businesses continue to embrace digital transformation, cloud-based calling has emerged as a game-changer, allowing sales teams to break free from the confines of traditional phone systems. 

Imagine making important client calls from anywhere - whether you are in the office, at home, or halfway around the world - while having instant access to customer data and analytics. This technology is not just revolutionising how sales teams communicate, but it's also transforming the way they manage relationships, close deals, and drive growth. 

Let’s dive into how cloud-based calling is reshaping the future of sales, giving professionals the tools to be more efficient, flexible, and customer-centric than ever before.

What is cloud-based calling?

At its core, cloud-based calling is a telephony system that operates via the internet rather than traditional phone lines. Instead of relying on physical hardware housed within your office, cloud-based calling utilises remote servers to manage all aspects of your telephone system. This includes handling calls, voicemails, and a host of other communication features. 

The beauty of this technology lies in its flexibility – you can make and receive calls from virtually anywhere with an internet connection, using a variety of devices including smartphones, tablets, or computers.

The benefits of cloud-based calling for sales teams

1. Enhanced mobility: Sales representatives are no longer tethered to their desks. With cloud-based calling, they can work from anywhere whilst maintaining seamless communication with clients and team members.
2. Cost-effectiveness: By eliminating the need for expensive on-premises hardware and reducing maintenance costs, cloud-based systems offer you with significant savings.
3. Scalability: As your team grows or changes, you can easily add or remove users without substantial infrastructure investments.
4. Advanced features: Gain access to cutting-edge tools like call analytics, CRM integration, and automated dialling, all of which can significantly boost your team's productivity.
5. Improved customer experience: Features such as intelligent call routing and voicemail-to-email ensure that customers always reach the right person or receive prompt follow-ups, enhancing your sales team's responsiveness.
6. Enhanced team collaboration: Many cloud-based systems include features that facilitate teamwork, such as call transferring and conference calling.

The best cloud-based calling software

1. Aircall

Aircall is a powerful cloud-based phone system designed for modern businesses, including sales teams. It offers seamless integration with popular CRM platforms like Pepper Cloud.

Key features for sales teams:

• Automatic call logging and call activity syncing
• Real-time access to customer information from the CRM
• Customisable call tagging and note-taking for better call tracking

2. KrispCall

KrispCall offers a robust cloud-based calling solution with deep integration into CRM systems. It's particularly beneficial for sales and support teams.

Key features for sales teams:

• Cloud telephony integration with leading CRM tools for auto-syncing customer details
• In-call note-taking and call recordings stored within the CRM
• Sales pipelines integrated with voice communications for seamless follow-ups

3. Zoom 

While Zoom is well-known for its video conferencing solution, Zoom also integrates with CRM systems. This solution is ideal for sales teams that heavily rely on both voice and video communications as part of their strategy.

Key features for sales teams:

• Call and video meeting recordings directly linked with CRM contacts
• Integration with Salesforce and Microsoft Dynamics for comprehensive call logging
• Automated updates and scheduling for sales follow-ups within the CRM

Why integrate cloud-based calling software with CRM?

Integrating your cloud-based calling software with your Customer Relationship Management (CRM) system can significantly enhance your sales team's efficiency and effectiveness. Here's why it's crucial:

1. Streamlined workflow: Integration eliminates the need to switch between different applications, allowing your sales team to manage all customer interactions from a single platform.
2. Improved data accuracy: Automatic call logging and syncing ensure that your CRM records are always up-to-date, reducing the risk of human error in data entry.
3. Enhanced customer insights: With call data integrated into your CRM, your sales team can gain deeper insights into customer behaviour and preferences, enabling more personalised interactions.
4. Increased productivity: Automation of routine tasks like call logging and data entry frees up your sales team's time, allowing them to focus on high-value activities like building relationships and closing deals.
5. Better reporting and analytics: Integrated systems provide more comprehensive r eporting capabilities, giving you a clearer picture of your sales team's performance and areas for improvement.

Pepper Cloud - The best CRM for cloud-based calling software integration

While there are numerous options available, Pepper Cloud stands out as a comprehensive CRM solution tailored specifically for sales teams. This platform empowers you to combine cloud-based calling capabilities with CRM functionalities, providing a unified solution for managing customer interactions and sales processes.

Key features of Pepper Cloud include:

• Omnichannel communication: Enable your sales team to communicate through various channels including messaging (WhatsApp, Facebook Messenger, Instagram, & Telegram), email (Gmail and Outlook) and more.
• Comprehensive customer profiles: Access detailed customer profiles that include preferences, past interactions, and key data. This enables personalised communication, improving sales efficiency and helping build stronger, more meaningful customer relationships.
• Real-time analytics and reporting: Monitor sales performance and call metrics in real time. This data-driven approach empowers teams to make informed decisions, identify trends, and quickly adjust strategies to maximise results.
• Mobile app for on-the-go access: With a dedicated mobile app, sales teams can stay connected from anywhere. Easily manage customer interactions, track performance, and close deals while on the move, ensuring no opportunity is missed.

By leveraging Pepper Cloud's integration with cloud-based calling software, your sales team can automate their workflows, save time on data entry, and focus on delivering high-quality interactions with prospects and clients.

In a nutshell

Cloud-based calling software has proven itself to be a transformative technology for sales teams, offering unparalleled flexibility, cost-effectiveness, and feature-rich solutions. By embracing this technology, you can significantly improve your sales team's communication capabilities, streamline processes, and ultimately drive better results.

As the business world continues to evolve, cloud-based calling software stands out as an essential tool for sales teams looking to stay competitive and efficient in an increasingly digital landscape. The question is no longer whether to adopt cloud-based calling software, but rather how quickly you can implement it to start reaping the benefits.

By integrating cloud-based calling software with a powerful CRM like Pepper Cloud, you are not just upgrading your communication system - you are equipping your sales team with a comprehensive toolkit for success in the modern business environment.