EDGE Grant for CRM in Singapore 2026: A complete guide for businesses

The EDGE Grant is Singapore’s current framework for business grant support across eight business areas and more than 150 activities. For CRM, the relevant route is the Automation & Digitalisation area, under the Customer Relationship Management (CRM) activity.

Digital adoption is already widespread in Singapore. IMDA’s Singapore Digital Economy Report 2025 found that 95.1% of SMEs adopted at least one of the six digital areas measured in 2024. The next decision for many businesses is which investment will address a specific problem, such as duplicate data entry, disconnected records or time-consuming manual tasks. 

Funding can make that investment more affordable. However, the amount available depends on the activity, eligible costs and the business’s remaining grant allowance. 

This guide explains EDGE business grant eligibility, digitalisation funding, project requirements and the Package Builder process.

What Is the EDGE grant in Singapore?

The EDGE Grant is a Singapore government grant that supports companies undertaking new projects to upgrade their capabilities, improve efficiency and expand overseas. The grant covers 8 business areas and more than 150 activities, including Automation & Digitalisation.

From 30 September 2026, new business grant support is applied for under the EDGE Grant. Enterprise Singapore states that EDG, MRA and PSG ceased accepting new applications on 29 September 2026, while ongoing submissions and projects under those schemes continue under their applicable arrangements.

Existing EDG, MRA and PSG submissions or projects continue to be processed under their respective arrangements. For a new CRM project, use the current EDGE CRM activity page and its stated requirements.

Moreover, the grant covers 8 business areas and more than 150 activities. They are Automation and digitalisation, Business Strategy, Financial Management, Innovation, Internationalisation, Standards and Sustainability. 

For CRM applicants, the public activity page sets the support level, activity cost cap, project period, eligibility rules, supported costs and application steps. 

SMEs are eligible for up to 50% business grant support for the adoption of Pepper Cloud CRM, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.

Who is eligible for the EDGE Grant?

Applicants must be Singapore-registered business entities with at least 30% ownership by Singapore citizens and/or permanent residents. Additional conditions depend on the activity. Both SMEs and non-SMEs can receive support, with different funding levels.

Businesses can check their company eligibility on BizSG before applying. The briefing defines an SME as a business meeting either of these group-level criteria:

Annual sales turnover of no more than S$100 million; or employment size of no more than 200 workers. ACRA-registered sole proprietorships may also be supported, subject to the remaining requirements.

Company eligibility is only the first check. The proposed project must qualify too. A business may meet the ownership and size requirements but still have an ineligible project because the solution is already implemented or the purchase mainly renews an existing service.

EDGE Grant Singapore requirements and key rules

• Previous support: The business must not have previously applied for grant support for this solution.
• Project timing: Do not start work or make any payment or deposit to a supplier, vendor or third party before submitting the application.
• Singapore use: The digital solution purchased or subscribed to must be used or implemented in Singapore.
• Project duration: Complete the project within 18 months from the date of approval.
• Cost timing: Costs incurred from the date of application are covered upon approval, subject to the activity rules and the Letter of Offer.
• Grant basis: Support is based on the eligible cost and the activity’s stated support level and cap. The annual grant caps also apply.
• Claim basis: EDGE support is reimbursed after the activity is completed and full payment has been made.

How much digitalisation funding is available?

Eligible SMEs can receive up to 50% funding support for digitalisation activities under the EDGE Grant. The actual grant amount depends on the selected activity’s requirements, eligible costs, applicable cost cap and the business’s remaining annual grant allowance.

Three limits affect the amount your business can receive and the overall annual grant cap. EDGE has an overall annual grant cap of S$100,000 per company, resetting on 1 April. The shared digital solutions and automation sub-cap

Within the overall limit, a shared S$30,000 sub-cap applies to single-function digital solutions, integrated enterprise systems and selected automation activities. It is part of the S$100,000 total, not an additional allowance or a separate S$30,000 entitlement for every purchase.

The activity cost cap A cost cap limits the project cost used to calculate support. According to the briefing, it applies to the entire approved package, including relevant Variable Cost Items.

A vendor may charge above the cap, but the excess does not increase the cost eligible for support. Adding more users or services does not raise the cap either.

Activity-specific cost caps are scheduled for publication on 30 September 2026. Check the figure for your selected activity before finalising your budget.

What is EDGE package builder?

Package Builder lets applicants select their intended digital solution package and generate a Package ID for the grant application.

The briefing says it is required for the Digitalisation business area, including when the applicant chooses only a base package without optional add-ons.

A package may include Variable Cost Items (VCI), such as additional licences or approved professional-service quantities. These help fit the package to the business’s needs where the vendor offers them, but they do not increase the activity cost cap.

Package Builder also displays an estimated grant amount. This is not approval. The briefing explains that the estimate does not account for the applicant’s grant history or SME/non-SME status in the way the final assessment does.

How to apply for EDGE digitalisation support for your CRM project?

Businesses considering Pepper Cloud CRM should first confirm the current EDGE-supported package and its suitability for their requirements. Once the eligible scope is verified, the application process involves preparing a quotation, generating a Package ID and submitting the grant application.

1. Identify your CRM requirements

Start with the challenges the CRM should address, such as scattered customer records, missed follow-ups or difficulty tracking WhatsApp enquiries.

Discuss the number of users, required workflows and implementation needs with the vendor. These details help determine whether the proposed package fits the business.

2. Confirm package eligibility and obtain a quotation

Check the exact solution listing and package eligible for EDGE support. Review the quotation to understand:

• Included features and user licences.
• Implementation and training services.
• Approved optional items.
• Charges outside the supported scope.

Check the applicable funding rate and activity cost cap before estimating the business’s contribution. Features advertised on a product website are not automatically included in a grant-supported package.

The proposed work must also meet the new-implementation requirements. An existing subscription renewal does not automatically qualify.

3. Create the package in Package Builder

Use the SMEs Go Digital portal to select the verified solution, base package and any approved Variable Cost Items.

Ensure that the selected components and quantities match the quotation. The quotation and package can be prepared in either order, but the final versions must agree before submission.

4. Save the Package ID under the correct UEN

Use the required Corppass access to save the package to the applicant’s Unique Entity Number (UEN).

According to the Package Builder briefing, a generated package remains available for one month and cannot be edited. Create a new package if its configuration changes or it expires.

The vendor can explain package selection, but the applicant must retain control of Corppass access and credentials.

5. Submit the EDGE application

Enter the final Package ID in the Business Grants Portal and provide the information requested for the selected activity.

The estimate displayed in Package Builder is not an approval. The final grant amount depends on assessment, applicable limits and the remaining grant allowance.

Check the commencement requirements before paying a deposit or starting implementation. Work or payments made before application submission can make the application retrospective.

6. Implement the CRM and submit the claim

After approval, review the grant conditions and coordinate implementation within the agreed scope and timeline.

Retain the invoices, payment records and implementation evidence required by the approval terms. Once the project is completed and full payment has been made, submit the claim according to the applicable requirements.

Conclusion

The EDGE Grant gives businesses a way to seek support for new digitalisation projects, but a sound funding plan starts with understanding the work involved. Choose a suitable activity, confirm the approved package and calculate the contribution your business will need to make.

Before submitting, check that the project has not become retrospective, the quotation matches the generated package, and the Package ID belongs to the correct UEN. The activity cost cap limits the amount used in the calculation, while the annual grant limits restrict the support available.

For your next step, define the operational problem you want to solve and review the published requirements for that activity. This will help you choose technology with a clear purpose and apply with a realistic budget.

Frequently asked questions

What is the EDGE Grant for CRM in Singapore?

It is the Customer Relationship Management activity under the EDGE Grant’s Automation & Digitalisation area. The activity supports CRM platforms used for tracking sales leads, managing sales targets and generating performance analytics.

How much EDGE Grant support can SMEs get for CRM?

For the CRM activity, Enterprise Singapore currently lists up to 50% support for SMEs, capped at S$2,500, with the activity cost capped at S$5,000.

How much support can non-SMEs get for CRM?

For the CRM activity, the current public activity page lists up to 30% support for non-SMEs, capped at S$1,500.

Is the S$30,000 the maximum grant for CRM?

No. S$30,000 is the annual combined cap for Automation & Digitalisation projects. The CRM activity itself has a S$5,000 cost cap and support is capped at S$2,500 for SMEs and S$1,500 for non-SMEs.

What is the S$100,000 EDGE Grant cap?

It is the total annual grant support cap per company across all EDGE activities. The general EDGE page says this cap is shared across activities and refreshed on 1 April each year.

Can I start my CRM project before applying?

No. The CRM activity requires that the business has not started work or made any payment or deposit to a supplier, vendor or third party before application submission. The activity page also states that costs incurred from the date of application are covered upon approval.

What CRM costs are supported?

The CRM activity lists software costs capped at 12 months as supported. GST and maintenance costs are listed as non-supported costs.

How long do I have to complete the CRM project?

The CRM activity states that the project must be completed within 18 months from the date of approval.

How long does a CRM application take?

The current CRM activity page states an application outcome in one week. This is the published activity-level timeframe and should not be presented as a guarantee of grant approval.

Where can I find CRM vendors and solutions?

Use the official SMEs Go Digital Customer Relationship Management category to view the listed vendors and solutions, then follow the CRM activity application process on Enterprise Singapore’s website.

What documents are required for the CRM application?

The CRM activity page lists a vendor quotation and a projection of expected cost savings for one year after project completion.

How is the EDGE Grant paid?

EDGE support is disbursed on a reimbursement basis. The CRM activity page states that full project expenses must be paid before claim submission. After claim approval, disbursement is stated as 14 working days, while GIRO may take up to eight weeks.