With 2 billion active users on WhatsApp, it is quite predictable that no matter what size your business is, you are sure to find your audience here. Sending WhatsApp broadcast messages can be a way to get closer to your audience and keep them engaged and updated about your products and services.
This article will provide you with every necessary piece of information required to start sending WhatsApp broadcast messages using the WhatsApp business app and WhatsApp API. Let’s have a quick glance at the topics we will be discussing:
- How to send a WhatsApp Broadcast using WhatsApp business app?
- How to send a WhatsApp Broadcast using WhatsApp API?
- Things to know before using WhatsApp API for broadcasting
How to Send a WhatsApp broadcast using the WhatsApp business app
The WhatsApp business app allows you to send broadcast messages for free. However, keep in mind that if your contacts believe you are spamming them, they can block or report your number, bringing down your quality rating.
You can only use WhatsApp business app on two devices at once. Only one of those devices can, however, be a phone.
For sending a broadcast using WhatsApp business app, you need to select your recipients manually or by using labels. (Labels are tags that assist users in categorising contacts and messages). Users can, then, broadcast to a targeted audience. For example, if you have a set of returning customers, you can either upsell the product or maybe provide a special offer to them through message broadcasting.
Pro tip: To save some time while broadcasting, create multiple labels and keep updating the contacts accordingly.
Now that we read the different features of WhatsApp business app, here are the steps for you to get into action - broadcast WhatsApp messages.
- Navigate to WhatsApp > More options > New broadcast.
- Select the contacts you want to add.
- Click on the check box.
Although WhatsApp business app can be a good fit for micro-businesses, it comes with its own challenges and limitations that can make it a misfit for growing businesses. Here are some of the limitations.
- Each Broadcast list can include up to 256 contacts.
- WhatsApp broadcasts using the WhatsApp business app do not always reach their intended receivers.
- To receive broadcasts, contacts must save the sender's phone numbers saved.
- You can’t import the contact lists into your WhatsApp.
- Only 2 devices can use the WhatsApp business app at the same time.
So, what’s the alternative? Read the next section.
WhatsApp broadcast using WhatsApp API
For SMEs, growing businesses, and enterprises, the best solution for WhatsApp broadcasting is using the WhatsApp API. Businesses simply need two things to broadcast messages using WhatsApp API: A WhatsApp API account and a messaging inbox.
WhatsApp API can either be WhatsApp business API (through WhatsApp business solution partners such as Twilio) or WhatsApp Cloud API.
Read our blog to know the difference between WhatsApp business API and WhatsApp Cloud API.
Since the WhatsApp API doesn’t have its own user interface, it needs to be integrated with a message inbox such as WhatsApp-integrated CRM. When you have both the components set up, you are good to send WhatsApp broadcasts.
But before we look into the step-by-step process to broadcast WhatsApp messages, let us first understand the requirements to send a broadcast. In WhatsApp API, you can broadcast only WhatsApp message templates.
Message templates: What, how, and why?
WhatsApp message templates are basically pre-approved customisable messages. With message templates, you can create media templates or, interactive message templates. You can also provide multiple call-to-action buttons or quick reply buttons. Additionally, you can also customise message templates by adding variables in the templates.
WhatsApp message templates should be submitted to WhatsApp by the user to get approval. Once your message template is approved, you can broadcast it by logging into your WhatsApp-enabled CRM platform.
Your message template may get "Rejected" by WhatsApp for various reasons, like if it is asking for any sensitive information, if the message formatting is not right, if it has any spelling or grammar errors, and many more. In that case, you can make a few necessary changes to the template and re-submit it for approval.
Please note that using high-quality message templates is essential. Because even being blocked by contacts can lower your template's quality rating to medium or even low. If the message template's status falls down to low, it will be flagged. And, if you do not improve the quality rating within 7 days, the template status will be changed to ‘Disabled’. In this condition, users won’t be able to send or change message templates.
Steps to broadcast WhatsApp messages with WhatsApp API
Here is a step-by-step guide to broadcasting WhatsApp messages through WhatsApp CRM:
1. Log in to PepperCloud CRM.
2. Go to the ‘Leads’ or ‘Contacts’ module.
3. Click on select all records or select the ones you want to broadcast your message to.
4. Go to the ‘Action’ drop-down and select ‘Send Broadcast’.
5. On the pop-up that appears, fill in the Business Name, Select Channel, and Select the Template that you want to send.
6. Add tags, enter recipient information, and fill in the remaining fields.
7. Click “Send”.
After sending the broadcast, you can see the status of your broadcast in the “Bulk Action” screen that opens up.
There are a few more things that you should know about message broadcast with WhatsApp API. We will discuss this in the section below.
WhatsApp Broadcast API: Things to know
While the WhatsApp is providing greater opportunities for the business to promote their products and services, it also ensures the businesses are not spamming their customers with irrelevant, untimely content. Hence, WhatsApp has provided a few rules and regulations that should be followed by businesses to broadcast with WhatsApp API.
Along with WhatsApp API messaging regulations, WhatsApp API users should also be aware of the following terms: messaging tiers, phone number quality rating, and phone number status.
Messaging Rules: WhatsApp Broadcast API
Non-transactional notifications, such as relevant offers or informational alerts, are supported via the WhatsApp Broadcast API. However, as previously stated, businesses must get these message templates approved before they use.
To broadcast on WhatsApp, businesses must also follow the WhatsApp Business and Commerce Policies. If you fail to do the same, it might result in bans on both business-initiated and responses to customer-initiated messaging.
Messaging Tiers: WhatsApp broadcast message Limit
The messaging tier of a WhatsApp API account specifies the number of contacts that an account can message. For higher tiers, the messaging limit increases. You can send more messages to unique contacts in a 24-hour period in higher tiers.
In order to send broadcast messages to a large audience, a WhatsApp account needs to be promoted to a higher Messaging Tier. To do so, businesses must send double the number of messages allowed in the current tier during a 7-day period.
Note- Tag your contacts ahead of time if you seek to upgrade your broadcast tier. This way, you will know exactly how many connections you need to advance to the next tier.
WhatsApp broadcast limit: Phone number status and quality rating
WhatsApp uses two measures to assess if a business is sending relevant, high-quality messages: phone number status and phone number quality rating. Both of these function in harmony.
- “Connected” status: The status of a phone number can be ‘Connected’, ‘Restricted’, or ‘Flagged’. A phone number's status must be “Connected” in order to send broadcasts without limitation. Let us know what exactly the “Restricted” status implies.
- “Restricted” status: When contacts report or block a number, it receives a low-quality rating. When a phone number sends too many low-quality message templates while exceeding the messaging limit, it receives a “Restricted” status. When a phone number is Restricted, it cannot send broadcasts to new unique Contacts and can only reply to inbound conversations.
- “Flagged” status: If the Quality Rating falls below a certain threshold, the phone number's status will be changed to Flagged. Businesses cannot upgrade their SMS limit levels while they are “Flagged”. If the phone quality rating does not improve after 7 days, the phone number status will be reset to Connected, but in a lower Messaging Tier. To enhance your number quality rating and reclaim your Connected status, you must improve the quality of your broadcasts or Message Templates.
You should be aware that you can send broadcast messages with WhatsApp. However, you require a message template for it. While creating one of these message templates, you need to try all means to ensure that WhatsApp does not "Reject" your template. Do you still have any doubts? Bring it to our customer support team and get your queries solved with a one-on-one discussion.